Positional pricing, positional leverage

To understand positional leverage, we first need a theory of public belief. My contention is that—to give a “just so” story from our evolutionary history—humans have traditionally lived in relatively small communities, where individual opinion held some sway in group decision-making, if only by exerting tacit pressure on a chieftain or council of elders. (We see this dynamic still: politicians in democratic societies are beholden to their populations, so that even if individual discontents are not registered, widespread discontents are.) Public beliefs, then, are situated, strategic interventions into a communal decision-making discourse.