Notes to “Oscillation / Fashion,” pt. 2

Second set of notes to “Oscillation / Fashion.” First set here.


Fashion trends are marked by continuity, changing incrementally but continuously year to year.


They can be cyclical, with trends come back into fashion or establishing themselves as perennially in (i.e. “classic”).


Bandwagon effects occur when a pile-on of adherence or support follows behind trendsetting.


Snob effects occur when the fashionable or trendy seek to actively differentiate themselves from mass taste.


Fashion choices carry symbolic meaning via cultural associations and niche differentiation.


The fashionability of artistic choices becomes more evident, truly visible, with the passage of time.


It’s no coincidence that oversaturation of a space of cultural possibility (the exhaustion of fashionability) can be analogized to informational redundancy. Trendrunning is the practice of seeking newness, often by reorganizing the existing structure of fashion by combining elements from disparate subcultures. It is no coincidence that the “hip” in the 20th century—combinations of black and white, wealthy and urban, primitive and modern, male and female—aligns with the aesthetics and art movements which were most formally innovative, from rock’n’roll and Picasso to Bowie and Factory-style androgyny.